See what others are saying about Conceptial-Inc's B2B account-based marketing services and how we helped hack their growth.
Get a Quote
Account Based Marketing agency for B2B
Target smarter. Personalize deeper. Close faster.
We help you convert high-value decision-makers into revenue with precision-built ABM strategies.
We are trusted by 100+ brands
Get a Quote
How We Get Decision-Makers to Say “Yes”?
A proven approach to capturing attention and converting prospects into partners.
Market Analysis & Research
Target Segment Identification and Qualification
- Our research specialists analyze target segments by identifying industries and sub-industries with the highest revenue potential to ensure a highly focused approach.
- We then build comprehensive Target Account Lists (TALs) by profiling key buying committee members within your ICP — including full names, company details, job titles, buying roles, verified contact information, annual revenue, and more.
- Our team uncovers the core pain points within your target industry and crafts a tailored value proposition that directly addresses the needs and challenges of decision-makers.
- We identify the most relevant decision-maker titles linked to these pain points and strategically select accounts with the highest likelihood of conversion.
Let's Talk
ABM Campaign Preparation
Personalized content asset creation
- We develop a comprehensive media strategy, selecting the optimal channels, defining budget allocations, and setting clear targets for demographics, campaign duration, and conversions.
- Our team designs tailored email campaigns, customized landing pages, and segment-specific web content. This ensures every interaction with key stakeholders is relevant and impactful, directly addressing their unique needs and aligning with your ICP.
- From crafting creative packs for select paid ad channels to conducting A/B testing for optimal layout, we fine-tune every aspect. We offer integration with HubSpot CRM and analytics setup to enable seamless lead capture and performance tracking.
- We prepare advertising budgets for all chosen channels, guaranteeing efficient allocation of resources for maximum impact.
Let's Talk
Campaign Launch
Building Meaningful Connections with Key Decision-Makers
- Using a focused Account-Based Marketing (ABM) strategy, we initiate engagement with the buying committee and nurture high-value relationships that lead to long-term partnerships.
- From website launches and targeted paid ad campaigns to strategic LinkedIn outreach, we ensure a coordinated, omnichannel presence across every relevant touchpoint.
- Our strategically timed, personalized email campaigns keep your brand top of mind, guiding prospects through each stage of the buyer journey with consistent, value-driven communication.
Let's Talk
Maintenance & Support
Performance Tracking for Ongoing Campaign Optimization
- Through monthly performance reports, we provide complete transparency into key campaign metrics including impressions, landing page clicks, average cost per click (CPC), engagement rates, conversions, and overall ROI.
- Our continuous lead research and appointment-setting analysis allow us to refine targeting strategies and keep your conversion pipeline filled with high-intent, high-value prospects.
- We conduct regular A/B testing, explore new acquisition channels, and develop fresh creatives and messaging to consistently elevate campaign performance. Additionally, we optimize landing pages and update CTAs to ensure your digital presence remains engaging, relevant, and conversion-focused.
Let's Talk
A 360° Account-Based Marketing Approach for B2B Growth
At Conceptial Inc, we help you win the accounts that matter most through a precision-driven Account-Based Marketing (ABM) strategy. Instead of chasing volume, we focus on engaging high-value target accounts and real decision-makers who are most likely to convert.
By aligning personalized messaging across multiple channels—LinkedIn, email, content, and sales outreach—we create meaningful engagement at every touchpoint. This results in higher response rates, better-quality meetings, shorter sales cycles, and a more predictable, scalable revenue pipeline.
Talk to our ABM experts to discover the strategy that fits your growth goals.
Outbound Channels
- Email Outreach
- Linkedin Outreach
- Cold Calling
Follow-up add-ons
- intent-based calling
- messengers (whatsapp & SMS)
FAQ's
What is Account-Based Marketing (ABM) and how does it work?
Account-Based Marketing (ABM) is a strategic B2B approach that focuses on targeting a predefined set of high-value accounts instead of a broad audience.
Marketing and sales teams work together to create personalized campaigns for each account.
This ensures higher engagement, better conversion rates, and stronger deal value.
How do you identify high-value target accounts for ABM?
We define an Ideal Account Profile (IAP) based on industry, revenue, company size, geography, and buying potential.
Advanced research, intent data, and sales inputs are used to shortlist high-potential accounts.
Each account is evaluated for fit, timing, and revenue opportunity.
How is content personalized in an ABM strategy?
Content is customized based on each account’s industry, business challenges, and stakeholder roles.
We create personalized emails, landing pages, LinkedIn messages, and sales collateral.
This relevance significantly improves response and engagement rates.
Which channels are used in your ABM campaigns?
We use a multi-channel ABM approach including LinkedIn outreach, personalized email campaigns, retargeting ads, and direct sales engagement.
Channel selection depends on the buying behavior of the target accounts.
This ensures consistent visibility across the entire decision-making unit.
How do you measure success in Account-Based Marketing?
ABM success is measured through account engagement, meeting bookings, pipeline creation, and deal velocity.
We also track account-level ROI, content engagement, and conversion rates.
Detailed ABM performance reports are shared regularly.
Who should use Account-Based Marketing?
ABM is ideal for B2B companies targeting enterprise or high-ticket clients.
It works best for businesses with longer sales cycles and multiple decision-makers.
ABM delivers higher ROI when quality matters more than volume.
How long does it take to see results from ABM?
Initial engagement is typically seen within 30–45 days of campaign launch.
Meeting bookings usually begin within 6–10 weeks depending on market and deal size.
ABM delivers strong long-term revenue growth through continuous optimization.
Looking to connect with decision-makers faster?
Speak with our experts to design a strategy aligned with your exact business objectives.