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Lead Research Services Process
Precision-built sales data that delivers results.
Validated, decision-maker–level B2B leads tailored to your target profile, designed to move faster through your funnel.
We are trusted by 100+ brands
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How Lead Research works?
We collect all lead data and sales intel to streamline your appointment setting.
Preliminary Research
Collecting exclusive data to power high-value lead generation.
- We begin by gathering your Ideal Customer Profile (ICP) from your sales team.
- Based on this, our specialists create 20 sample leads aligned with your ICP for your initial evaluation.
- We then estimate the total number of companies that match your ICP to define your Total Addressable Market (TAM) and assess the overall feasibility of your project.
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Strategy Refinement
Turning insights into faster sales momentum.
- We collaborate with you at each stage to sharpen the strategy from the start, making sure time, tools, and budgets are used effectively.
- Every ICP is tested for ROI potential before scaling.
- To protect your pipeline quality, we also remove any overlap with your current customers.
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Plan Implementation
Driving alignment for faster execution.
- Our team delivers 50–100 test leads within 48 hours for validation, providing all essential data for your sales outreach.
- Based on your feedback, we fine-tune the strategy and optimize the lead generation workflow.
- We simultaneously test different ICPs to quickly identify the most promising target segment.
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Strategy Adjustment
Quick insights. Faster improvements. Better results.
- We analyze early performance and your feedback to optimize the strategy in real time.
- Your account manager regularly shares fresh ICP options to help you expand into the best-performing segments.
- Approved enhancements are rolled out within 24 hours to keep your campaigns running smoothly.
- Through ongoing refinement of research and targeting, we ensure consistent improvement in lead quality and long-term growth.
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FAQ's
What is Lead Research and how is it different from Lead Generation?
Lead Research focuses exclusively on identifying, verifying, and profiling potential prospects before any outreach begins.
Unlike Lead Generation, which includes outreach and engagement, Lead Research ensures that your database is highly accurate and decision-maker focused.
This separation improves campaign performance and avoids wastage of marketing resources.
How do you identify the right prospects during Lead Research?
We build a detailed Ideal Customer Profile (ICP) based on industry, company size, geography, revenue, and decision-making authority.
Our team uses premium databases, LinkedIn Sales Navigator, and manual research to shortlist companies and stakeholders.
Every profile is aligned with your sales objectives to ensure relevance and high conversion potential.
How do you verify the accuracy of researched leads?
All leads undergo multi-level verification including email validation, company website checks, and LinkedIn cross-verification.
We eliminate outdated, duplicate, and non-decision-maker contacts before delivery.
This ensures data accuracy, better deliverability, and higher response rates.
Can Lead Research be customized for specific campaigns?
Yes, Lead Research is fully customized for each campaign, geography, and target segment.
We tailor job titles, departments, seniority levels, and buying roles based on your offering.
This ensures your outreach reaches only the most relevant stakeholders.
How often is the Lead Research database updated?
Our Lead Research database is continuously updated to reflect job changes, role updates, and company movements.
We refresh active campaign data every 30–45 days.
This keeps your prospecting lists current and outreach-ready.
Do you provide leads only or full lead profiles?
We provide complete lead profiles including name, designation, company, industry, email ID, LinkedIn URL, and account insights.
Additional firmographic and technographic data can also be included if required.
This helps sales teams personalize outreach effectively.
Is Lead Research suitable for global targeting?
Yes, we conduct Lead Research across India, USA, Europe, Middle East, APAC, and other global markets.
Our researchers follow region-specific data compliance norms.
This enables scalable international prospecting with accuracy and compliance.
How does Lead Research improve campaign ROI?
High-quality Lead Research reduces bounce rates, non-responses, and poor-fit prospects.
Sales teams spend time only on qualified opportunities instead of cold, unverified data.
This leads to faster conversions, lower acquisition costs, and higher ROI.
Want more qualified leads?
Schedule a call with our consultant. Receive your TAM calculation and 20 pilot leads.